The conclusion

Getting to the end of the blog, as this will be the last post, we are going to see an overview of everything we have been seen on the previously posts. We have been seen the types of media used by Netflix on their campaign, the effectiveness of it, what are the IMC tools and which of them were applied on the campaign, and on the last post we saw the relevance of the strategy used in each of the campaign. But this is the sixth post of the blog and unfortunately the last, but not least. So on this post I will make an overview about all this posts, followed by a conclusion with my opinion.
So on the first and second post I introduce the brand (Netflix) and talked about the medias used on the campaign, and as we saw the strongest point of their marketing is online, on social media and websites, however the stream media still invest on billboards but not as much as they used to. Furthermore on the third post I presented the IMC tools, what it is and which of those tools are being used on the campaign focus of this blog, and as I said before, the main tool on their campaign is the online marketing followed by billboards. Fourth and fifth  post we talked about the effectiveness and relevance of the "one month free trial" campaign and marketing strategy, in which was presented my personal experience, and story of how this campaign was relevant for making me sign up for their services.
In conclusion, my opinion is that the campaign has been very effective and also analysing the marketing of big companies such as Netflix showed me the power of online marketing and how important the IMC tools are. This blog has taught me not only to analyse the campaign, but I also learnt different marketing strategy, and the advances of the marketing with the internet.