The effectiveness of Netflix campaign





If we make an overview of Netflix campaigns, in special the campaign focus of this blog, we can say that it is very effective, even though Netflix is not a really new company, they have conquered many followers and subscribers, to be more specific Netflix has more than 90 million subscribers around the world, and is based on this kind of data that I believe on the effectiveness of their campaign, actually their marketing has been so good that is pretty hard find someone that has never heard anything about Netflix, indeed their campaign is been so good that the Consumer Advocacy group CHOICE after a research found out that the number of people regularly pirating in Australia has dropped to a quarter since Netflix launched. But back to the first month free trial campaign, I could not find anything that proves it effectiveness, but in my personal opinion I believe it has been a very clever strategy, I believe most of people when create an account, even for just one month free, they don't cancel it, and why do I believe in it? because their services is not expensive at all, and what they offer is films and series online and instantly, in a time that everything is online and instantly.
So imagine an average person, that watch films at least 3 times per week, for this person the cost of their services worth. We can compare the first month free as a test drive when you are buying a car, sometimes you don't like much the car, or even a bicycle, but after the test drive you fall in love with it, not for the design, or price and etc, but for how you feel using it, how it helps you or fill up a gap on you day. This is why I believe how effective this campaign is.
On the next post I will be talking about the IMC tools that they apply on their campaign.

Comments

  1. helium creative27 January 2022 at 00:51

    This is a very informative post, Thanks for writing this up and sharing it with everyone.

    Media Buying Miami
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