The relevance of Netflix campaigns

We have already been seen on previously posts the types of media used on Netflix campaign, the effectiveness of the campaigns, and the IMC tools applied on each of them what it is.
But on this post we are going to see the relevance of their marketing and the campaign focused on this blog, as well as my personal opinion about what I think their campaign has been changing on the market.
Firstly, we all know that marketing is a vital part of the company, it is important  to keep increasing the sale of the product, and is on this line of thinking where the relevance of Netflix campaign starts. The first month free trial has been serving it is purpose, I am a example of this, as when I signed up for Netflix, I already knew a bit about what hey had, but not much, so one day I saw on internet an advertising of Netflix to try for free during one month, it is been two years since I signed up, as we can see this is one example of effectiveness and relevance, because maybe if they had not offered me with that advertising, I would not have signed up, or would have taken longer to do it so.
"Netflix is shaking up its marketing strategy betting that consumers want to hear more about their originals movies and series" says Steven Perlberg on The Wall Street Journal. The stream media has changed their marketing to focus more on their creations than on the brand, this way Netflix is shaking up not only their strategy but also have influenced their competitors.

References:
Perlberg. S. apr 16, 2015; How Netflix is Shaking up its Marketing Strategy. 
Retrieved online from:
http://blogs.wsj.com/cmo/2015/04/16/netflix-marketing-strategy/

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