Types of media on Netflix campaign



Netflix does not market themselves and their services as much as they used to, now they market their points of difference from their competitors. However Netflix has still been using all sorts of social media for their campaign such as Youtube, Facebook, Twitter, Instagram, Snapchat and television as well as billboards on train stations and on the streets. Youtube and television campaigns are their longer ones, that instead of less than a minute, they go on for several minutes. On Twitter they try to get closer to their followers with tex, video and photographs. Instagram most of the posts are formatted with tiles braking up the whole picture, a way to get the attention of Instagram users.
In my opinion Netflix is trying to get every time closer to their followers and subscribers, specially through their campaigns such as the one they did with snapchat in France, where the users of snapchat could swap their faces with the most famous characters of Netflix original series and films, simply taking a selfie on one of their billboards spread around the cities of France on snapchat, or the campaign focus of this blog, the one month free trial, as I said before, is not a new "thing", they have used this strategy for some time as well as their  competitor Stan. But from my point of view it says to people that they believe in themselves, that if you try you probably will continue with the services offered by them, and with so many movies and series created by their studio, which some of them have been very well rewarded, and most have gained a big popularity, is hard to think that someone who try the one month free trial will quit on the first month.

References:

 Moun. S; January 2017; Netflix marketing campaign; 
Retrieved online from:
https://storify.com/lilspiph/netflix-marketing-campaign-characters



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